A BIT ABOUT ATARA ESTES

🌍 Meet Atara Estes

Global Leader | Empowerment Strategist | Faith-Based & Transformational Speaker | CHW Advocate | Creative Healer

Atara Estes is a mother, trauma survivor, Evangelist in training, and a visionary leader who has transformed her pain into purpose. With a heart rooted in service and a faith-forward mission, Atara is a trailblazer in community health, holistic wellness, and social justice. Her legacy is driven by a commitment to advocate for, equip, and elevate survivors, Community Health Workers (CHWs), and everyday people navigating their healing journey.

She currently serves as Senior CHW Strategist at St. Louis Integrated Health Network (IHN) and also represents nationally as the inaugural Past President of the Community Health Workers Association of Missouri (CHWAM), now serving as an Advisor advocating for systemic change that protects, funds, and elevates CHWs. Founder and past Board of Leaders of the STL CHW Coalition. Her national reach extends to the Board of Directors of the National Association of Community Health Workers (NACHW) where she serves as:

• Co-Chair of the Development Committee

• Executive Committee Member

• Finance Committee Member

• Policy Workgroup Contributor

• Missouri’s National CHW Representative

💜 Her Movement: Thriving After Trauma Unashamed™

As the founder of TATU Brands, LLC, Atara leads a Phase 3 trauma recovery movement through TATU: Thriving After Trauma Unashamed™—a holistic wellness ecosystem designed to support people in shifting from surviving to thriving with tools rooted in faith, self-love, and community empowerment.

🔥 Programs & Experiences

• Empowerment Coaching (Group & 1-on-1) using the A.T.A.R.A. Empowerment Model™ | Use holistic frameworks like G.R.O.W., G.R.A.C.E., and S.A.F.E. to regain control over life.

• TATU Academy – Online self-paced trauma recovery & personal development courses (Coming soon)

• Journaling for Healing™ Workshops

• TATU Vision Board Workshops™

• Healing Circles & Empowerment Experiences

• Self-Love Tools, Digital Journals & Devotionals

• Financial Literacy Workshops & Tools (Launching Soon)

🎨 Creative Advocacy Through Art & Storytelling

Atara’s creativity and advocacy converge through Atara Healing Visual Art & Photography Studio™, a trauma-informed, faith-rooted space offering:

• 📸 Empowerment Portrait Sessions

• 👑 Legacy Tributes & Custom Keepsakes

• ✨ Visual Art for Healing Expression

• 🎞 Indie Film Projects & Survivor Storytelling (Coming Soon)

• 🚁 Aerial Photography & Videography Services (Coming Soon)

This creative branch of her brand provides survivors and changemakers with tangible tools to tell their stories, reclaim their narratives, and celebrate milestones through empowering visuals.

🌿 Holistic Wellness: Ruth’s Healing Harvest Farmacy™ (Coming Soon)

Atara’s wellness ministry continues with the upcoming Ruth’s Healing Harvest Farmacy™, a faith-rooted herbal and produce market. It will feature medicinal herbs, healing teas, fruits, vegetables, and seasonal self-care kits, supporting total mind-body-spirit restoration.

📖 Author & Faith-Based Thought Leader

Atara is the author of the powerful memoir Damaged Goods: My Journey, and the creator of healing resources, including:

• 30 Days to Greater Self-Love Workbook (On Amazon)

• The Sacred NO: Empowerment Healing Journal (On Amazon)

• The A.T.A.R.A. Experience™ Podcast (September)

• Self-Love Affirmation Decks (Coming Soon)

• Devotional Guides & Journaling Series (Coming soon)

Her work centers on healing through biblical truths, mindset renewal, and community transformation.

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🗣 Speaker | Educator | Global Advocate for CHWs

Atara is a sought-after global speaker across various platforms where her voice brings healing, transformation, and action. She speaks from personal and professional experience on topics such as:

• CHW Workforce Leadership, Policy, and Equity

• Trauma Recovery & Self-Healing (Phase 3 Model)

• Faith Over Fear: Spiritual Empowerment for Survivors

• Black Women in Leadership & Community Health

• Emotional Intelligence & Resilience

• Empowerment through Visual Storytelling

• Financial Literacy & Breaking Generational Cycles

• Domestic/Dating Violence & Survivor Advocacy

📅 CHW Awareness Week 2025: Take Action with Us

This summer, Atara joins National Community Health Worker (CHW) Awareness Week to spotlight the role and resilience of CHWs across the U.S. — a movement created and led by NACHW since 2023.

On July 23, 2025, Congressman Raul Ruiz and Senator Ron Wyden introduced a Congressional Resolution formally recognizing August 25–29, 2025, as CHW Awareness Week. This resolution celebrates the essential role CHWs play in advancing public health and health equity.

Organizations across the nation will host events, workshops, and awareness campaigns. Use and share the official Social Toolkit to raise awareness and honor this diverse, life-saving workforce.

For media inquiries or CHW campaign info, contact:
📧 Rebecca Gifford — rgifford@pih.org | Communications Director

💼 Support the Movement (Not a Charity—A Mission)

TATU Brands™ is a social impact business, not a nonprofit. While some healing tools are offered for free, our services and digital products are designed to empower you to do the work. You can shop, gift, or share to help expand healing access to those who currently can’t afford it—especially survivors rebuilding after trauma.

✨ Shop Self-Love Tools on Etsy (Coming soon)
🛍 Book Empowerment Sessions or Studio Services
📘 Purchase Healing Workbooks & Journals
📣 Sponsor Community Sessions or CHW Workshops

Every purchase, share, and testimonial fuels the movement. You’re not giving charity—you’re helping fund forward the future of healing and wholeness.

⚠️ Disclaimer

TATU Brands™ and Atara Estes offer nonclinical, trauma-informed, faith-rooted resources and services. This platform is not a substitute for clinical or mental health treatment. While our tools support holistic recovery, please seek licensed professional help as needed.

"This is not just about healing—it's about legacy, leadership, and being unashamed of the journey that shaped us."
– Atara Estes